Introduction

Buick is an American automotive brand under the umbrella of General Motors (GM). It is positioned as a premium brand, known for producing vehicles that offer a combination of luxury, comfort, and advanced technology. Buick’s lineup typically includes a range of sedans, SUVs, and crossovers designed to cater to various market segments.

1. Founding (1903): Buick was founded by David Dunbar Buick in 1903, making it one of the oldest automobile brands in the United States. The company’s early years were marked by innovations in engineering and production techniques.
2. GM Acquisition (1908): In 1908, Buick was acquired by General Motors, becoming one of GM’s cornerstone brands. This partnership allowed Buick to benefit from GM’s resources and become a prominent player in the automotive industry.
3. Model Variety: Buick produced a wide range of vehicles over the decades, including sedans, convertibles, coupes, and even performance-oriented models. The brand was known for offering a balance of performance and luxury.
4. Harley Earl and Styling: Buick played a significant role in automotive design, particularly under the leadership of Harley Earl, who introduced innovative styling concepts and design elements that influenced the industry.
5. Post-World War II Growth: After World War II, Buick experienced substantial growth and introduced iconic models like the Buick Roadmaster and the Buick Special.
6. 1960s and 1970s: Buick continued to evolve its lineup, offering both compact and full-size models. The 1960s and 1970s saw the introduction of popular models such as the Buick Riviera and the Buick Skylark.
7. 1980s and 1990s: Buick adapted to changing market demands, introducing front-wheel-drive models and emphasizing comfort, quality, and technology. The Buick Regal Grand National gained fame as a high-performance model during this period.
8. Modern Era: In the 21st century, Buick shifted its focus toward producing SUVs and crossovers, aligning with consumer preferences. Models like the Buick Enclave, Buick Encore, and Buick Envision became essential parts of its lineup.
9. Global Presence: Buick expanded its presence beyond North America, particularly in the Chinese market, where it gained popularity as a premium brand.
10. Electrification and Future: Buick, like other GM brands, has been working on electrification efforts, including hybrid and electric vehicles. The brand’s future direction is expected to involve a shift towards electric propulsion and continued emphasis on premium SUVs.

Please note that specific details about Buick’s 2023 lineup, including new models or updates, may have been announced after my last knowledge update. For the most up-to-date information on Buick’s 2023 offerings, I recommend visiting the official Buick website or contacting a Buick dealership.

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Buick 2023 User Guides – Autouserguide.com