Introduction

Lexus is the luxury vehicle division of the renowned Japanese automaker Toyota Motor Corporation. Here is a brief history and introduction of Lexus:

Introduction:

Lexus emerged in the late 1980s as Toyota’s premium counterpart, aiming to deliver a world-class luxury car experience. The brand is known for its commitment to quality, reliability, and advanced technology, combined with top-tier customer service. Lexus vehicles are now sold in over 70 countries worldwide.

History:

1980s:

• 1983: The inception of Lexus began when Toyota’s chairman, Eiji Toyoda, issued a challenge to build the world’s best car. This led to the “F1” project (“Flagship” + “No. 1 vehicle”), which aimed to develop a luxury car to compete with the best international models.
• 1989: After extensive research, development, and testing, Lexus made its debut in the U.S. with the launch of the LS 400 sedan. Its combination of quality, performance, and luxury at a competitive price point gave it a competitive edge over established European luxury brands.

1990s:

• In the early 1990s, Lexus expanded its lineup, introducing the ES, GS, and SC series.
• The brand quickly established itself in the luxury market, achieving accolades for its quality and service.
• By the mid-90s, Lexus had introduced its first SUV, the LX, followed by the RX – which went on to be a best-seller in the luxury crossover segment.

2000s:

• Lexus continued to expand its product line in the 2000s, introducing hybrid versions of existing models and expanding into new vehicle categories.
• In 2005, the brand launched the world’s first luxury hybrid SUV, the RX 400h.
• The 2000s also saw the introduction of the brand’s “L-Finesse” design philosophy, aiming to incorporate a unique aesthetic into Lexus vehicles.

2010s:

• The brand delved into the high-performance segment, introducing the LFA supercar and the F Sport performance line.
• New models like the compact NX and the three-row RXL expanded the brand’s presence in the SUV segment.
• Lexus also emphasized its commitment to hybrid technology, adding more hybrid models to its lineup.

2020s:

• Lexus continues to focus on innovation, with further developments in hybrid technology, advancements in autonomous driving features, and the exploration of all-electric vehicles.
• The brand also emphasizes a luxurious and distinctive design approach, ensuring it remains a major player in the premium automotive market.

Throughout its history, Lexus has been recognized for its commitment to quality, innovation, and customer service. The brand has received numerous awards for reliability and customer satisfaction and continues to be a significant player in the global luxury vehicle market.

What we are doing?

We are publishing the Lexus user guides, User Manuals, and Owner Instructions. Everything you need to know about your Lexus vehicles to get any fixes. Get the Owner’s Manual for your specific Lexus vehicle online.

Readable and Downloadable

Find information on how to operate your bike in Lexus Vehicles manuals. Read the complete and specific sections and Download your manual if you have to.
Lexus User Guides – Autouserguide.com